This was a wonderfully fun and educational project that was well received by students and schools. The purpose was to showcase 25 new font families for Jostens yearbooks while also providing a basic introduction to typography, type setting tips and color palette suggestions for yearbook advisors and staff.
Jostens Art Director, Kris Koshiol designed the cover, educational pages, and font pairings pages. I designed the grids for the new font families and color story based on existing yearbook color palettes. Often, yearbook staff have limited resources for clip art, so the grids also needed to show off unique characters and type combinations that could create interesting graphic elements and patterns for yearbook layouts.
To promote the book on social media, I created font-inspired images and messages to engage and encourage yearbook staffers to give them a try.