Jostens creates wonderful content for their yearbook customers, but has no way to share the love with other yearbook enthusiasts and potential customers. Yearbook Love was designed to showcase some of the very best of Jostens journalism and design education resources, and help generate new leads for the Jostens yearbook team. It was part of a larger campaign that featured a welcome box, totebag and a poster-sized calendar of the school year and yearbook deadlines.
The site was so successful, that current yearbook advisers and staff members used it just as much as prospects.
And, the content looked great on tablet and mobile.
Art direction: Chris Koshoil from Jostens
- Content Strategy
- Responsive Design