Veterinary Behavior Specialties

of Minnesota

About This Project

Veterinary Behavior Specialties (VBS) believes in quality of life — both for you and your pet. Their greatest joy comes from identifying the root causes of unwanted behaviors and empowering you and your pet to live happier, healthier lives together.

VBS wanted a logo to represent the relatively new profession of veterinary behavior psychology. The design needed to reflect positive outcomes to clients by reflecting positive animal postures and behavior. They also wanted calming colors to reflect the healing environment in their clinic.

Together, we worked on a logo and an interchangeable icon system to use in print, web and beyond. Each animal could be used separately or together for materials targeted to fellow veterinarians and pet health care professionals or to cat and dog owners.